Shoe brand Allbirds has recruited Academy Award-nominated director Stanley Tucci for a four-part content series.
Entitled ‘Cards on the Table’, the series will air weekly throughout March on Rolling Stones YouTube channel. Content will premiere on Allbirds’ social channels and website.
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Part of the ‘Allbirds by Nature’, the marketing drive features Tucci hosting a dinner party with a range of different guests. The first episode includes television host Tan France, F1 driver Carlos Sainz and pop star Mel C.
To create great conversation, the brand enlisted the help of Dr Orna Guralnik, a clinical psychologist.



