Whisky distillery Chivas Regal has named Formula 1 driver Charles Leclerc as its new global brand ambassador to showcase its “growing influence” in modern sports culture.

The collaboration explores Leclerc’s passions away from the racetrack, including music. The race car driver is a self-taught pianist and composer who has released multiple tracks.

“Success is about blending all the right notes, on and off the track. My craft demands time, precision, and dedication, but what truly drives me is the journey, my passions, and the moments shared along the way,” he said.

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“Chivas Regal embodies this same ethos, encouraging people to find their own rhythm and celebrate every win, big or small. I’m excited to redefine success together and share this experience with fans through our partnership.”

Nick Blacknell, global marketing director for Chivas Regal said: “It’s no secret Charles has had incredible success in his life, but it is his tenacious spirit, commitment to excellence and off-track passions that inspired this partnership.

“The 88 notes of the piano draw perfect parallels with the 85 flavour notes of our iconic Chivas 18-year-old expression, showing how both music and whisky blend passion with precision.”

As part of the collaboration, Chivas Regal and Leclerc have launched a pop-up piano bar for one night only. The bar will open on 11 March in Melbourne, Australia, ahead of the 2025 Formula 1 season opener.