Indian cooking sauce brand Pataks has unveiled its latest campaign, highlighting its new meal kits that can feed a family of four.

The ‘Curry Saucerer’s Apprentice’ campaign was devised by creative studio Ourselves with support from creative production house Sourcy.

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The ad will run on screens nationwide.

Aaron Howard, creative director at Ourselves said: “The innovation in Patak’s Curry Creations has made the process feel pretty magical. Seeing it through a child’s eyes was a fun way to bring that to life, with a Tikka Masala appearing in front of their eyes.”

Charlotte Peterson, brand controller at Pataks added: “We are super proud of our magical new TV ad for Patak’s Curry Creations, this year’s breakthrough Indian innovation.”