Ebay has launched a series of idents to visually represent its headline sponsorship of the latest series of ITV2 and ITVX reality show Love Island: All Stars.
Crafted by creative agency Joan London, the idents put the spotlight firmly on the partnership’s pre-loved fashion focus, with all clothing featured in the clips being previously-owned items from the ecommerce site.
Building on last year’s “See Things Differently” campaign, this latest work will continue to address Ebay sellers whilst also celebrating the site’s flagship collaboration with Love Island.
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“Parting with clothing that you love can feel like a break-up (or sometimes even worse). And, Love Island knows a thing or two about break-ups. These idents are an homage to some of our favourite Love Island lines, showing people “breaking up” with their unwanted items,” Joan London managing director, Tom Ghiden said.
“If your head’s been turned by the outfits featured in the idents, that’s because all clothing featured is from eBay (half of which have previously been worn on the show).”
Marking the partnership’s sixth consecutive year, the idents are voiced by Love Island presenter Maya Jama and were created in partnership with Somesuch, Black Kite and 750mph Studios.
