E-commerce giant Shopify is launching its latest update of new products and innovations – with the “Boring Edition”.
Every six months, Shopify publishes a rundown of its new features and platform improvements. Previous editions have been called Shopify Magic and Shopify Hydrogen Visual Editor.
The bi-annual editions are crucial for marketers, and for millions of businesses and developers that rely on its software, to ensure they are up to speed on the latest changes to Shopify’s software.
The Winter ’25 Edition focuses on Shopify’s foundational work that ensures its systems are reliable and perform well.
The latest edition is about “polishing our current solutions, optimising performance, and making sure every facet of Shopify works well together”, said Shopify in a statement.
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Updates in the edition include those relating to AI, shipping, and checkout.
On AI, Shopify says it is continuing to roll out its AI-enabled commerce assistant while updates are also coming to Semantic Search, which enables customers to search for products on a merchant’s storefront using everyday language.
Also included are product updates, including point of sales updates across Europe, which is Shopify’s biggest market outside the US.
Deann Evans, managing director EMEA at Shopify, said: “Each Edition is a fresh version of Shopify that visualizes our latest launches and updates.
“But this time we’re smoothing the rough edges, improving performance, and focusing on fulfilling the needs of our merchants. Those outside of commerce might think it’s boring, but these are improvements made by directly listening to what our merchants need and want.”
According to research, over half (57%) of CPG (consumer packaged goods) marketers see e-commerce as a top priority, highlighting the role of online shopping across the industry.
Earlier this year, Hellmann’s mayonnaise collaborated with American football star Will Levis to launch a 100% genuine mayonnaise aftershave, which was available to buy on Shopify.
According to Shopify’s latest financial results, its revenues grew 26 per cent in the quarter.
