Dementia charity Alzheimer’s Society sheds light on the hidden reality of dementia in a powerful new installation entitled ‘Behind Closed Doors’.
Currently on display at London’s Southbank, the new installation encourages people to see, hear and share real-life experiences of dementia, from people from all walks of life.
The exhibition was launched by TV presenter Anna Richardson, whose father is currently living with vascular dementia.
“Coping with my dad’s dementia is the most painful thing I’ve ever experienced. We all deserve a better future, we all need hope,” she said.
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The Alzheimer’s Society work comes in response to new research which reveals that caring for someone with dementia leaves family carers overwhelmed, unsupported and isolated as they pick up the pieces where health and social care is failing them.
There are currently around 1 million people living with dementia in the UK, with numbers are set to rise to 1.4 million by 2040.

The charity will share the stories it collects during the campaign, holding decision makers and governments across the UK to account in the drive to face up to the UK’s biggest killer.
Alzheimer’s Society CEO Kate Lee said: “Dementia is the biggest health and social care issue of our time. Its devastation reaches families in every corner of the UK and yet it isn’t the priority it needs to be.”
“At least a third of people living with dementia don’t have a diagnosis and are therefore unable to access the vital care, support and treatments they desperately need.”



