British Gas is starring long-term ambassador and five-time Olympic medallist Tom Daley in its latest advert which launches the energy provider’s ‘same day service promise’.
Developed in partnership with T&Pm and OMD UK, the hero television spot – which will air tonight during The Great British Bake Off – shows Daley visualising the perfect dive as he daydreams before being interrupted by a British Gas technician who has come to fix his boiler.
“As we head into winter, the last thing any of us want is a broken boiler, but rather than focus on the disaster that it can cause, we wanted to cut through the category conventions with a playful campaign focusing on positive resolution,” said T&Pm group creative directors Chris Clarke and Matt Moreland.
“Tom Daley plays a relieved customer, but the real heroes are the British Gas engineers like Darren, who are always there to help save the day.”
https://vimeo.com/1014369023?share=copy
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The move continues Daley’s partnership with British Gas following his appearance in the popular price electricity campaign last winter and ‘Powering Home Fans’ over summer.
The campaign extends beyond television with high-impact out-of-home, radio, press, digital and social activations, all centred around assuring the nation that British Gas can respond reliably to household heating or hot water dramas.
British Gas marketing director Andy Freeman said: “We understand the huge disruption and worry a broken boiler can cause.
“This campaign highlights our commitment to keeping the nation’s homes warm and working and being there for everyone in their time of need, because everyone deserves peace of mind when it comes to their home.”
8 Comments. Leave new
Re the radio ad.Dick Emery returns! This time it’s Daley and his wooden delivery,his strange interest in screwdriver rotations.if it were a flirty woman it would be considered old hat sexist.oooh you legend,your ad is… awful !
Just cheap and sleazy, tbh.
Not getting my money any more……..
I have a broken boiler been a British Gas Customer with a service contract for years and can not get an engineer for three days. Totally false advertising
It’s awful, so cringy
The advert is really sleezy. Why have they made Tom look like some page 3 advert?!
Worlds gone mad when this is acceptable, swap the male British Gas engineer for a female employee, is that right. Nah didn’t think so
This advert is so inappropriate.
A openly gay guy half naked, another guy on his knees trying to do his job.. A cheeky towel whip away and then the final scene him in the bath asking for help…
No, just no.