The British Library, Tate and 13 other museums in London and Oxford have selected agency Anything Is Possible to handle their planning and buying.

Speaking to Campaign magazine, Anything is Possible chief executive Sam Felder highlighted that it was the agency’s “data driven” approach that led.

Writing on LinkedIn, Fenton-Elstone described it as “exciting news” for the agency to be working with “such amazing institutions”.

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According to Campaign, the move saw the agency pitted against the likes of Havas and VCCP for the meaty contract.

It is not the first time that the agency has seen success – it has been shortlisted for the IPA Effectiveness Awards and has carried out works for clients including Ordnance Survey, London South Bank University and Imperial College London.

The V&A shared a notable campaign created by agency Adam&EveDDB which drew on QR codes and the idea of fandom to engage more young people.

The agency, which has been working towards becoming a carbon negative agency, takes over media planning for the group of museums after many of the museums have ended fossil fuel sponsorship deals over the last ten years.

Featured Image: V&A’s campaign, Adam&EveDDB