In a fresh stunt, Greggs has joined forces with challenger bank Monzo to create a sausage roll dispensing cash machine in its city of origin, Newcastle.
Located on Grainger Street and designated a “pop up ATMmm”, the tie-up celebrates the high street baker’s new partnership with the digital banking app.
As part of the ongoing partnership Monzo Perks and Max subscribers will be entitled to a free weekly sausage roll, doughnut or hot drink from the retailer.
Live yesterday (18 July), users didn’t even need their PIN number to claim a free pastry.
It’s not the first time Greggs has used collaborations to its advantage — from tie-ups with Primark, to an effort at a finer style of dining with Bistro Greggs at fellow Geordie retail icon Fenwick.
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“Monzo Bank are on a roll today,” said one LinkedIn user, commenting on the move.
banking ???? baking
Today, for one day only, we unveiled our ATMmmm in Newcastle – a cash machine that dispenses @GreggsOfficial Sausage Rolls.
The crossover you never knew you needed. pic.twitter.com/KWUT8mThnF
— Monzo ???? (@monzo) July 18, 2024
“Why does Newcastle get all the fun?” asked one X user.
