British Gas celebrates fans watching the epic summer of sport from good old wet and green Blighty, so close yet so far from the boulevards of Paris.
Created by T&Pm and OMD UK, the campaign – which stars Team GB and Paralympics GB athletes – will launch tonight during the Scotland v Germany Euros opening game, with a 60-second TV film.
The film begins by showing superstars Tom Daley, Katarina-Johnson-Thompson and Alfie Hewett in front of what appears to be the Eiffel Tower, before revealing that thy are in fact in front of London’s Crystal Palace.
Commentators then take viewers through the action as the film cuts around the UK, showing Brits excitedly getting ready to enjoy the summer of sport, just as Ellie Simmonds makes a cameo appearance as the ultimate home fan.
The campaign will also be supported across OOH, radio, press, digital and social.
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In addition, to celebrate the partnership British Gas will be giving away tickets to the Olympics and Paralympic Games through their social channels, customer communications and a partnership with global radio.
“Think it’s fair to say the majority of us Brits won’t be going to Paris. Instead, we’ll be enjoying the Olympics and Paralympics from places like Preston or Plymouth. In this campaign we wanted to recognise that, by heroing all the home fans who’ll be cheering Team GB and ParalympicsGB on from good old Blighty,” said T&Pm group creative directors Matt Moreland and Chris Clarke.
They added that the campaign served as a reminder that in the event of a power cut British Gas would always “be there”.
British Gas marketing director Andy Freeman added: “We’re proud of the genuine impact our Team GB and ParalympicsGB partnership is already having in local communities across the UK, and we can’t wait to drive further positive change through this brilliant long-term partnership.”



