Mochi-style ice cream brand Little Moons is returning to TV screens with a surreal new ad that imagines what would happen if our loved ones were made of ice cream.
Developed by creative agency Lucky Generals, the 30-second spot sees a woman relaxing on a sofa with her partner as she tucks in to a Little Moon mochi, before visualising him as a giant piece of life-sized ice cream.
Despite giving off minor cannibalistic vibes, the colourful clip perfectly encapsulates the brand’s quirky tone with the creative set to drive salience during the key summer period.
“Over the last three years Little Moons has had a stellar rise and become one of the biggest ice cream brands in the country, but the majority of Britons still aren’t familiar with us,” Little Moons marketing director, Ross Farquhar said.
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“This new campaign by Lucky Generals aims to put that right, introducing our delicious gelato wrapped in squidgy mochi dough in the most wonderful way.”
Directed by Magna Studios’ Arthur Studholme, the film builds on Little Moons’ ‘Ice cream from another world’ brand platform, targeting a core audience of affluent young women.
Lucky Generals creative directors Tom Prendergast and Joe Stamp added: “Making an ad about the layers in a product could easily become a little predictable.
“But when you’ve got an almost indescribably delicious product and a playful brand world to build from, it was a no-brainer for us to lean in, and take a big bite…”
13 Comments. Leave new
I hate the advert.Puts me off buying them.
I love that piece of music used on the ad. What is it?
I know. It’s revolting
I love the piece of music featured in this latest ( July 2024 ) advert . What is it ? Can’t find the answer anywhere – HELP please_!
It’s by Schubert, it’s called Schwanengesang (Swansong) I’ve only been able to find the operatic vocal version. I’m still looking for the instrumental version which I prefer. If you find it, let me know please. Good luck.
The music is song 4 (Stänchen) from Schwanengesang (Swan Song), D 957, is a collection of 14 songs written by Franz Schubert. The ad uses an orchestral version. It’s been driving me mad trying to remember! Finally!!
Thank you Rosie. It’s been driving me mad too. I’ve been humming it for days. Do you know if it’s been used anywhere else, for example, a film score?
I detest this advert, it revolts me and I have to mute it and look at my phone or laptop.
Absolutely love this advert definitely makes me want to go buy them
I absolutely love the music! Does anyone know where else it has been used?
The cannibal ad is the most sickening I have seen in my life. I will never buy this product due to the sickening memory it leaves.
I sang this many years ago, when I was 14, in a competition and came joint second…. Brought back memories
Awful ad. Made me feel ill. Whoever thought of this should have stopped at the girlfriend looking at her boyfriend. Implying he might be tasty but not eating a poor copy of him