Topps has released its latest UEFA Euro 2024 sticker collection, complete with a campaign launch featuring broadcasting stars Roman Kemp and Chris Stark.
The video highlights the nostalgia of collecting stickers by bringing together Roman and Chris as they share their mutual love for collecting, showing the pair working together to fill up their Euro 2024 sticker albums.
It marks the latest move in Topps’ UEFA Euro 2024 campaign, which has also featured viral videos featuring José Mourinho, a giant mosaic of Scotland captain Andy Robertson made from over 5,000 UEFA Euro Match Attax trading cards.
Fanatics Collectibles and Tops chief marketing officer EMEA Patrick Rausch said: “It’s an honour to be the official trading cards and stickers provider of UEFA Euro 2024 and to bring this sticker collection to fans ahead of such a monumental moment in the football calendar.”
“As avid football fans and collectors themselves, Roman and Chris perfectly embody this and we had a lot of fun creating this launch campaign with them. As the guys discover in the video...we all sticker!”
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As well as the stickers, Topps’ UEFA Euro 2024 range (beyond Topps, many brands are tapping into the power of sport) will include stickers, cards and collectibles of each competing national team.
“To this day, collecting football stickers has always been a big part of any tournament for me! I love the nostalgia of it and there’s nothing quite like opening a pack to find your favourite player,” said Roman Kemp.
“I’ll be out in Germany to watch England and I’ll be collecting my Topps UEFA Euro 2024 stickers every step of the way!”
Chris Stark added: “I remember the excitement of collecting football stickers as a kid and it’s safe to say that’s a feeling I still cherish today!”
