M&C Saatchi Sport & Entertainment has promoted former managing director Laura Coller to the position of UK CEO.
From this month, Coller will assume CEO duties across M&C Saatchi Sport & Entertainment and its associated lifestyle offering, M&C Saatchi Fabric.
In her role, she will oversee a team of over 100 creative communications professionals in the UK, ensuring the continued growth of the agency’s specialist offer.
Coller first joined M&C Saatchi Sport & Entertainment 15 years ago, where she served as a board director for the past seven years, and played an instrumental role in shaping and accelerating the business.
She has been responsible for some of the agency’s highest-profile work, including global campaigns for Reebok with Victoria Beckham, Kendrick Lamar, Gigi Hadid and Ariana Grande.
She was also involved in launching Cristiano Ronaldo’s personal CR7 brand and activating work for Adidas with Hailey Bieber and Stormzy.
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More recently, Coller spearheaded the creation and commercial growth of the agency’s lifestyle offering, launching M&C Saatchi Fabric as a standalone proposition within the M&C Saatchi Sport & Entertainment network and working with a roster of world-renowned clients including The Adidas Group, The LEGO Group, The Coca-Cola Company and Unilever.
M&C Saatchi also recently underwent a rebrand led by Coller, including the launch of a new strategic offer and an updated visual identity.
In her position, Coller will be supported by managing partners Ross Watson and Jenny Mitton (Sport) and Lois Kettlewell and Nicola Murray (Entertainment) and reporting to UK Group CEO Marcus Peffers who added “Laura has been instrumental to the agency’s sustained success”.
He said: “She’s proven herself to be an inspirational and visionary leader and I’m delighted that she is stepping up to take the helm as CEO.”
On her promotion, Coller said: “I’m very proud to be running the business I love and plan to continue a culture of creativity, entrepreneurialism, tenacity and excellence, protecting the core DNA of the Agency while ushering in a new decade”.
“This year we added ‘The Passions Agency’ as a signature to who we are and how we work, and I’ll continue to pour my passion into the future of the business, and our incredibly talented team.”
