Out of home billboard provider Open Media has unveiled a rebrand, complete with a new website.

Designed by brand and communications agency Agent, the rebrand builds on Open Media’s status as the first B-Corp certified outdoor media owner in the UK, which it achieved earlier this month.

The newly designed website focuses on user satisfaction, with the aim of promoting user interaction.

Accompanying the redesign, Open Media’s social channels will also invite clients, partners and the community on this journey.

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“The rebrand and new website represent a significant milestone in our journey, driven by our commitment to representing clients in engaging, sustainable and responsible ways,” said Open Media CEO Mike Smith.

“The new visual identity reflects our unwavering dedication to upholding these standards. We look forward to representing clients in engaging, sustainable and responsible ways.”

Agent lead creative Michael Cottage said: “From the early stages of brand conceptualisation it became clear that a stand-alone mark representing a sign-off of care from the Open Media team would be a powerful visual to spearhead the new brand.”

“A fluid device, whose primary form feels ever-changing and morphing in perspective, serves as an almost 3D visual portal with OOH advertising at the centre.”

“As a brand device this shape is fluid, extending, shrinking, and moving as a representation of Open Media’s unwavering commitment to meeting the needs of brands, clients, there people, our planet, and our places”.