Go.Compare’s latest advert has put the consumer at the heart of its campaign, bringing the emotional benefits of price comparison to life.
The spot was developed by Drum with media planning from Hearts & Science, and it premiered across VOD, YouTube and social and DOOH on Boxing Day.
It introduces new character Simon, who is having a successful day completing chores and jobs around the house aided by his pet cat Leonard.
It also features a cameo from brand mascot Gio after purchasing new insurance via Go.Compare.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
The campaign is set to run until September with the 30″ TV ads supplemented by four 10″ spots focusing on different insurance categories, such as car, home, pet and travel.
It comes as Go.Compare has changed tact over the past year, and sought to rebrand itself via a partnership with The Voice.
Main character Gio Compario, who is played by Welsh tenor voice opera singer Wynne Evans, continues to be a staple of the adverts and has stuck in audience’s heads.
However, the brand have reduced the amount of air time given to the unforgettable – yet annoying to some – jingle.
15 Comments. Leave new
latest advert:-
TWO Dickheads for the price of one !
only sign of intelligence is the cat!
latest advert:-
TWO Dickheads for the price of one !
only sign of intelligence is the cat!
The second dearest insurance comparison site on TV !
Aww, was someone not loved as a child? Oh Diddums
Raj Bajaj was great in Killing Eve and this is the first time I have ever enjoyed
the advert. Compare.com . Hope to see him in a lot more movies in the future
What breed of cat is Leonard?
Who plays simon
I thinks it’s actor Raj Bajaj
Thank you so much Bella, this has been bugging me, I knew I’d seen him on tv somewhere x
He was in the Christmas prince films on netfix
Who is actress says you’ve sorted insurance then
I’d also like to know who the actor is who plays Simon?
Awful I change the channel when I comes on !!
It is ‘change tack’, not tact ! How the hell these people got this ad beats me but thank you for telling us who the actor is as he’s very funny.
Raj bajaj is the actor who plays Simon, he played suhil in the Christmas prince films on netflix
This is the best advert in a long time….