Hard Rock has promoted Elena Alvarez to the role of senior VP of marketing and brand partnerships for Seminole Gaming and Hard Rock International.
In her new role she will help to spearhead the development of innovative brand activations while integrating assets across the businesses’ portfolio, which includes hotels, cafés, retail and casinos.
Her new responsibilities will extend to the creation of new revenue-generating platforms, with the aim of helping to drive growth. She will also continue to oversee global marketing in the café division of the business.
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Alvarez began at Hard Rock in 2005 as a sales and marketing manager for the Barcelona café and has since progressed through key sales and marketing roles across Europe, the UK and the US. In her most recent role as vice president of global sales for the café division she managed marketing across over 150 locations.
She has contributed to campaigns including the cafés new Messi chicken sandwich, which starred the footballing legend.
“I couldn’t be more excited to take this next step in my journey with Hard Rock and Seminole Gaming,” said Elena Alvarez.
Seminole Hard Rock Support Services executive vice president of marketing Jeff Hook added: “Elena is an essential senior marketer with a proven track record elevating the brand for our Café division”.
