Coca-Cola’s time-honoured ‘Holidays are Coming’ ad has hit UK screens for yet another year, celebrating the soft drink brand’s multi-generational association with the Christmas period.
First aired almost 30 years ago in 1995, ‘Holidays are Coming’ has acted as a yearly staple of the festive advertising calendar ever since, further cementing the US brand’s links with all things Kris Kringle.
This year Coca-Cola has conducted original research to delve deeper into the British public’s connection to the long-running campaign, finding that 44% believe it to ‘officially’ mark the start of the Christmas season.
“This new research by Coca‑Cola shows the power music can have on human minds and emotions. What could be seen as a simple piece of music, in fact, has many complexities that have allowed it to remain so meaningful to so many,” Behavioural psychologist, Jo Hemmings said.
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“When the advert is played throughout the Christmas season, viewers are getting a consistent hit of dopamine, meaning their relationship with the advert gets stronger over time.”
‘Holidays are Coming’ will this year be supported by a further Christmas airing later this week, ‘The World Needs More Santas’, which innovatively illustrates how anyone can become Father Christmas through simple acts of kindness.
“We are thrilled to bring back the iconic and much loved ‘Holidays Are Coming’ advert and release our new, ‘The World Needs More Santas’, advert to ring in the start of the festive season for 2023,” Coca-Cola GB director of marketing, Elodie Peribere said.
“Our ‘Holidays are Coming’ ad release is a cherished moment that has warmed the hearts of people around the country. It’s amazing to learn, for the first time, what a special connection it has in the nation’s hearts, and their heads! The return of the Coca‑Cola Christmas advert marks the official start of the holiday season, and we can’t wait to share this special moment with everyone.”
25 Comments. Leave new
Still not seen it in England and it’s Xmas eve, what’s going on
Need to see the old coke advert as it doesn’t feel christmassy without it so please show it on all channels
Not chrismas yet!as not seen coke advert “holidays are coming”
Very disappointed!not even put my chrismas tree up yet! It’s a week before Christmas.
When is advert scheduled to play in uk so I can officially start Christmas?
You spend all those money on crappie adds thinking we can out do the previous ads growing up as an 80’s child I always watch out for the add you have ad polar bears that was good the one thing you but hoildays are coming add
I live in England Christmas coke cola advert hasn’t been on yet
No Christmas feeling due to not seeing the cocacola advert of which has been our highlight every year for years and tradition u have managed to spoil this shame on you
Wheres the iconic coca advert.That so many of us have grown to love.And fills us with the christmas spirit x x
Cant start without it, whats going on…..
Haven’t seen either advert yet and now less than 2 weeks until Christmas. What is going on?!?
Can’t believe The holidays are coming isn’t showing this year I’m soooooo disappointed please bring it back in full, it cannot be replaced
Haven’t seen it yet either, what channel is it aired on please, not Christmas till I’ve seen it.
It’s Christmas Coca Cola play the advert now!
Why is there no Christmas coke ads yet
i too miss the tv christmas ad plz put it on tv it will feel like Christmas then
Still not seen the advert so sad come on coka cola pull your stocking out.
I agree with everyone and to me it’s not Christmas until I see the Coca Cola advert. My daughter lives in Scotland and she has only seen it once but at least she’s seen it.
My (stupid) rule is I cannot eat any mince pies until I see the advert……..still no sign of it, please show it….I need a mince pie…!!
Oh please. Don’t keep us waiting. We will drink lemonade instead in protest.
Haven’t seen the Christmas ad anyone know when it’s on its not Christmas until the ads on
Not seen the advert yet. What channels do I need to watch?
Haven’t seen the traditional holidays are coming Christmas advert yet, so not feeling the Christmas spirit. It is more than just an advert, it carries so many memories and always fills my heart with joy.
Also not seen “Holidays are coming” yet! Christmas can’t start without it!
Its not christmas without coca cola iconic advert givs me a proppa good feeling, its now christmas eve eve n i dont feel christmasy bring back this amazing advert plz
Have a challenge with my daughter as to who can see the “holidays are coming” advert – she popped in today to say how disappointed she was at only having seen the other advert.
COME ON COCA-COLA, you are delaying our Christmas cheer.
Where is the coca cola advert i look forward to it every year to get me into christmas spirit ????