Ogilvy UK and Dove are currently leading the field in this year’s shorlisted nominations for the DMA Awards, with 184 campaign entries still vying for silverware.
With entries from 58 different agencies across 39 categories, this year’s DMA Awards entrants will be judged via three key pillars: Strategy, Creativity and Results.
The top four agencies on this year’s shortlist include Ogilvy UK, RAPP, TMW Unlimited and Armadillo, whilst the most shortlisted brands include Dove, KFC, P&O Cruises and Vodafone.
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“The DMA Awards is a fantastic opportunity for marketing talent to show the industry who they are and why their marketing matters,” DMA managing director, Rachel Aldighieri said.
Each year, we love to see how their work is evolving with consumers’ increasingly complex challenges and demands. Our judges were particularly impressed with how this year’s shortlisted work inspired the UK public and drove meaningful change through their creative flair and strategic direction.”
Over 400 senior marketers from agencies, brands and specialists helped judge this year’s awards over five days of judging across the UK, helping to curate the final shortlists.
