Uber Eats is showcasing the effortless ease of its grocery delivery option with two new spots forming the latest instalment in its ‘Get groceries, effortlessly’ campaign.
Developed by London agency Mother, the creative is centred around two stress-releasing 60-second films that illustrate how the US firm’s grocery delivery service can helps you relax after a difficult day.
Building upon the out-of-home social media creative launched earlier this month, the two new films will break across cinema and TV, humorously highlighting how Uber Eats can deliver just about anything you can think of to your doorstep.
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“’For a long time, we’ve been delivering the nation’s favourite restaurants. With this campaign, we wanted to let people know that Uber Eats can actually deliver just about anything, effortlessly. Starting with groceries,” Uber and Uber Eats head of marketing Maya Gallego Spiers said.
With media planning and buying handled by EssenceMediacom, both films were directed by Steve Rogers through Biscuit Filmworks.
