Japanese brand Subaru has launched a UK-wide campaign to raise awareness of its unique position as the only car manufacturer to offer permanent all-wheel drive as standard across all its models.

Developed with video production agency BTV.UK, the campaign will be lead by two TV spots that showcase Subaru’s range of petrol, hybrid and electric SUVs – with a focus on their off-road ability, safety, capability and reliability.

The creative targets customers who are looking to purchase mid-to-high range vehicles and are safety conscious with a penchant for high-performing cars.

“Increasing brand awareness and attracting conquest customers is key for us to be able to continue building our profile in the UK,” Subaru head of marketing Lyndsey Flood said.

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“With so many people watching multiple screens and capturing content through different mediums, we knew we needed to use as many outlets as possible to promote our campaign.”

Alongside production, BTV.UK also provided the ads’ voiceover, while media planning and buying was handled by GoodStuff.

BTV.UK owner Jake Barrett added: “As a team with a huge passion for automotive, it’s been amazing to have been the video agency of choice on such a prolific campaign for Subaru, a hugely recognisable global brand.

“The brief was to capture the essence of the cars, tackling the terrain in their natural habitat. Therefore, it was essential to have the right music, voiceover and high-energy visuals that we could bring together to show this. So far, we have received fantastic feedback on the adverts and we’re excited to see what this leads to for Subaru.”