Swedish cider brand Kopparberg has worked with fashion designer Bernardo Henning, famous for his collaborations with Nike, Lego and MTV, to develop a colourful ice bucket hat.
Developed in partnership with London agency Neverland, the ingenious bucket hat can double up as an ice bucket – perfect for hot summer days.
Inspired by the 1980s’ love of abstract paintings, the new line forms part of the brand’s ongoing ‘To Firsts That Last’ creative platform.
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“Kopparberg’s take on this summer’s iconic fashion accessory not only brings with it bags of style to keep you cooler than cool with Bernardo’s eclectic design, but also doubles as an ice bucket hat to keep your drinks ice cold from the first sip to the last,” Kopparberg UK head of marketing, Rob Salvesen said.
A limited-edition run of the bucket hats will be made available via a draw on Kopparberg’s social channels from 3 July to 16 August.
