Digital agency Organic has today announced the appointment of Andy Williamson as the company’s new head of paid media.
Williamson will be overseeing the paid media team at the London-based agency, leading strategy and execution for clients including Improve International; Foundry, Arlo, and Software of Excellence.
In addition, Williamson will also be closely working with Organic’s specialist teams, such as SEO, UX and Development to deliver a connected approach for the agency’s clients – some of which have included Argos, Sainsbury’s, Samsung and PWC.
Williamson’s previous roles include paid social account director and performance marketing director at Mindshare and, most recently, performance integration director at OM.
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“Organic’s ability to develop truly collaborative partnerships with clients by connecting brands and customers via meaningful digital experiences places them in a unique position as an agency. I’m delighted to start working with the team and help accelerate growth for the agency’s clients through paid media”, Williamson said.
Organic CEO, Ben Scoggins added: “It’s an exciting time for Organic as we further integrate paid media strategy into the way we help clients to create better experiences for their audiences. I’m really thrilled to welcome Andy to the team – he brings with him great experience and a fantastic attitude.”
