Stansted Express has launched a new character as part of its latest integrated campaign, in a bid to personify the speed and ease of the train journey.
Stan will be featured throughout the campaign, which will be hosted on OOH sites across the airport, the London tube network and on other digital and social sites from today (5 June).
The advert, created by advertising agency Atomic London, celebrates the speed and convenience of taking the Stansted Express train between the airport and central London over other modes of travel – such as coach, car or taxi.
The airport commissioned Australian illustrator Brolga to design Stan, representing the Gen Z passenger that typically travels through Stansted – independent, creative and curious.
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Head of commercial development, David Metherell, said: “It’s exciting to introduce Stan to Stansted Airport travellers.”
“I’m sure that Stan will help us grow market share and encourage more customers to take the faster and greener route to and from Stansted.”
Atomic London managing director Louise Rudaizky, commented: “Stan is such a distinctive, beautifully designed, fun brand character that encapsulates the tone of the brand and the traveller. We hope he helps to move people emotionally as well as physically!”
