Golfing brand Manors has this week unveiled a new brand identity handled by Stink Studios, with a focus on high-quality performance goods.
Tapping in to the brand’s ‘explorer mindset’, Stink’s new design is centred around the ‘Mblem’ – a logo that incorporates the 18 holes of a standard gold course.
Alongside Manor’s new core identity, the agency has also created 18 bespoke patterns – with each based on the map of a famous course in the UK, including iconic British Open venues such as St Andrews Old Course, Royal Portrush and Royal Liverpool.
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“Manors represents a new generation of golfers – players looking to travel and explore the frontiers of the game, rather than being content to play their local course week in, week out. Our visual identity captures this spirit perfectly,” Manors founder, Luke Davies said.
The top-down overhaul is intended to reflect the shift from golf as a lifestyle brand to one that embraces fashion, and celebrates the joy of the open course.
