Crypto firm OKX has today (2 February) announced a new campaign in partnership with Manchester City stars Ilkay Gündoğan, Jack Grealish, Rúben Dias and Alex Greenwood to launch OKX Collective, an immersive metaverse experience.
Designed ‘specially for fans’, the virtual environment allows users to interact with Web3 first-hand, giving them access to special content, experiences and rewards from Manchester City players.
Visitors to the OKX collective will be able to enjoy bespoke content designed around each player’s playing style and personal interests; including exclusive training content, music and NFT-based digital experiences.
“Introducing elite footballers to our newly established metaverse is about sharing the boundless possibilities of Web3 and inviting fans to experience it first-hand,” OKX chef marketing officer, Haider Rafique said.
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“Web3 has the potential to be bigger than everything that came before it, and this is just a taste of the incredible experiences it stands to enable. Let me take this opportunity to welcome Jack, Ruben, Ilkay and Alex to both the OKX family and the incredible world of Web3!”
The campaign marks the latest in a series of activations run by OKX in partnership with the Premier League club since it became its primary training kit sponsor in July last year.
Ilkay Gündoğan added: “Football is all about community, and City fans are the best in the world, so we know the OKX Collective will be an incredible place. I’ve been following developments in Web3 for some time. I can’t wait to learn even more with OKX and bring fans closer to the action.”
