People will now need ID to vote, Electoral Commission TV ad reveals

The Electoral Commission has unveiled a new campaign, highlighting the new requirement to show photo ID at polling stations in England this year.
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The Electoral Commission has unveiled a new public awareness campaign, highlighting the new requirement to show photographic ID at polling stations in England this year.

The change to the way people vote will come into force in May for the English local elections.

In the 60-second film, giant handwritten sticky notes are plastered across various buildings in England, reminding voters to bring ID to the polling station.

The adverts will feature on TV, radio, billboards and buses, on social feeds and website banners, and in local newspapers across the country.

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“May’s elections may seem a distant thought, but it is worth voters taking note of the changes now, and checking they have appropriate ID. That way, when polling day arrives, all they have to do is remember to bring it,” Electoral Commission director of communications, Craig Westwood, said.

“Those who don’t have an accepted form of ID will shortly be able to apply for free ID. We are working closely with local authorities and civil society organisations to support those less likely to have ID, so that nobody misses the opportunity to have their say.

“Our campaign aims to build awareness of the change amongst voters and remind them to bring ID on polling day. Those seeking more information on accepted forms of ID and the free ID should visit the Commission’s website for more information.”

People will now need ID to vote, Electoral Commission TV ad reveals

The Electoral Commission has unveiled a new campaign, highlighting the new requirement to show photo ID at polling stations in England this year.

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The Electoral Commission has unveiled a new public awareness campaign, highlighting the new requirement to show photographic ID at polling stations in England this year.

The change to the way people vote will come into force in May for the English local elections.

In the 60-second film, giant handwritten sticky notes are plastered across various buildings in England, reminding voters to bring ID to the polling station.

The adverts will feature on TV, radio, billboards and buses, on social feeds and website banners, and in local newspapers across the country.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning


“May’s elections may seem a distant thought, but it is worth voters taking note of the changes now, and checking they have appropriate ID. That way, when polling day arrives, all they have to do is remember to bring it,” Electoral Commission director of communications, Craig Westwood, said.

“Those who don’t have an accepted form of ID will shortly be able to apply for free ID. We are working closely with local authorities and civil society organisations to support those less likely to have ID, so that nobody misses the opportunity to have their say.

“Our campaign aims to build awareness of the change amongst voters and remind them to bring ID on polling day. Those seeking more information on accepted forms of ID and the free ID should visit the Commission’s website for more information.”

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12 Comments. Leave new

  • Brian 3 years ago

    I replied to say this is not the ‘pretty as a picture’ number. However after trawling spotify for the same artist, found it was the track entitled ‘Hang out the stars in Indiana’. The music in the advert is just an extract as this is substantially a vocal, where the music used in the advert is an instrumental interlude on this track.

    Reply
  • Leo 3 years ago

    The recording and arrangement were recorded 91 years ago, amazingly fabulous

    Reply
  • Dave Crang 4 years ago

    What is the music please for this advert .

    Reply
    • John 3 years ago

      Hang Out the Stars in Indiana
      Song by Al Bowlly.

      Reply
  • Robert Hsigh 4 years ago

    Could you please let me know what is the title and band name of the music in the current advert running in itv for electoral commission I’d many thanks

    Reply
  • Susan evans 4 years ago

    I also want to know what the music is for the ad.

    Reply
  • Janice B 4 years ago

    What is the background music for the 2023 local election called?

    Reply
  • Trevor Tridini 3 years ago

    Please add me to the list of those wanting to know what the background music is to the current TV advert.

    Reply
  • Trevor Tridini 3 years ago

    What is the name of the band playing on the TV ad.

    Reply
  • John 3 years ago

    Your as pretty as a picture is the music.
    by Al bowlly with the Ray Noble band. Is probably the artist ( I had an Al Bowlly disc playing as the guests gathered for my wedding)

    Reply
    • Brian 3 years ago

      Checked this title out on google, and found a youtube extract of this track. Unfortunately it is not the music playing in the advertisement. So the question is still open.

      Reply
      • Greg 2 years ago

        Hang Out The Stars In Indiana – play track from the album “When It’s Sunset On The Nile” – start playing at 2:12

        Reply

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