British Airways Holidays has unveiled a campaign in a bid to highlight the importance of fully detaching from work when taking a vacation.
Dreamt up by creative agency Uncommon, the ‘Take Your Holiday Seriously’ campaign includes a trio of short films that use comedy to encourage the UK to leave work at home when venturing abroad.
‘Phone Call’, the main spot, sees a woman express her anger at the fact that “almost half of us Brits have worked on holiday”.
“Science says that not taking time off could literally kill us sooner,” the protagonist adds.
“Take your holidays as seriously as British Airways Holidays take your holiday. Their 24 hour help-line, carefully chosen hotels and generous baggage allowance help you stay much less dead for much much longer.”
Shortly after her ‘livid’ rant, the character receives a phone call from her office. She responds to the interruption by simply saying “no” into the phone, dropping the device into a jar of water, along with the man’s phone sitting next to her.
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The airline brand’s campaign launch comes months after Uncommon Creative Studio released its first campaign for British Airways since winning the flag carrier’s advertising and CRM accounts in October last year, fending off stiff competition from WPP.
15 Comments. Leave new
Is it Margi Clarke?
Definitely not Margi Clarke.
Hannah Waddingham
definitely not
It’s Charlotte Weston
So Ok to put fish in tiny pot and throw phones in on them????
It’s not fish, it’s lime – if you look closely, there’s a spout to the bottom right for filling your glass.
And the actress is Hannah Waddingham.
Possibly Zoe Lucker from footballers wives.
Take a closer look Linda the fish are not real ????
What is name of the actress?
The add is irritating, mainly because of the horrible bossy woman at the heart of it who has as much warmth as the North Pole before climate change kicked in.
Poor ad, I have no interest in this obnoxious woman, so the underlying message is totally made redundant.
Who is the actress in the add please
I can’t find the name anywhere. It wouldn’t surprise me if it’s AI. ????
I also want to know the actors name
Possibly Charlotte Weston ? Think she was in a couple of Episodes of IT crowd