British multinational postal service and courier company the Royal Mail has selected independent media agency The7stars to run its UK media planning and buying account.
The decision was taken at the conclusion of a competitive process, with The7stars’ pitch handled by consultancy firm the Aperto Partnership.
In securing the new business, The7stars succeeded in ousting the incumbent agency, Havas Media Group, which had held the account since 2016.
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“We are delighted to be working with Royal Mail – an advertiser with a rich heritage and an ambitious future. This was a refreshingly thorough pitch process with learnings at every stage, so we are ready to hit the ground running in 2023,” The7stars managing partner, Nick Maddison said.
Following its separation from the Post Office in 2015, the Royal Mail was privatised; the government is currently in the process of selling all of its remaining shares in the company.
