Canned fruit specialist Del Monte Foods has recruited cookery author and TV personality Lisa Faulkner as a new brand ambassador.
Following on from the US brand’s partnership with food poverty campaigner Jack Monroe last year, it is hoped that through this latest collaboration it will be able to promote the benefits of eating canned fruits alongside the incorporation of Del Monte products into a balanced diet.
“Lisa is known for creating inspiring, family-friendly dishes that are nourishing, convenient and inexpensive. This ethos aligns perfectly with Del Monte’s vision of promoting healthy eating, but with budget in mind,” Del Monte UK & Europe senior commercial director, Martin Tilney said.
“Lisa’s creativity and passion is inspiring and we are very excited to be working with such an influential chef and TV star to bring our values to life.”
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Faulkner herself will support the partnership through a series of national media interviews in which she will laud the nutritional qualities of Del Monte products.
She added: “I’ve always been a big fan of cooking with canned fruit for a range of reasons. Not only is it super convenient as there’s less preparation needed and less waste than with fresh fruit, but it’s also great value for money.
“With a brand like Del Monte, you are guaranteed consistency of quality and taste, plus they have a range of fruit that’s available all year around.”
