In celebration of a rare lunar lunar eclipse that took place in the early hours of 8 November last week, Fanta has created a snap social media campaign to capitalise on the event, which is known to many as an ‘orange moon’.
Metaphorically turning the dull, grey moon into a vibrant orange, Fanta’s social media team offered anyone took a photo of celestial body and shared it with the hashtag Fantamoon and tagging @FantaMx a free bottle of the fizzy beverage – thus turning the moon into the galaxy’s ‘largest ever vending machine’.
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“People have looked to the heavens for inspiration for centuries. You could say this idea fell from the sky – or more precisely, from the galaxy,” Wunderman Thompson global ECDs and Wunderman Thompson LATAM CCOs, Dany Minaker and Sebastian Tarazaga said.
Created by Wunderman Thompson’s Latin American branch, the project was carried out in partnership with McDonald’s and retailer 7-Eleven which provided customers with their free Fantas upon verification by local community managers.
