Aston Martin has released a new campaign to promote its ‘benchmark-setting’ luxury SUV DBX707.
British and Academy Award-nominated actor Felicity Jones fronts the new cinematic film shot amongst ‘the intense’ landscape of Dartmoor National Park.
The spot sees Jones deliver a powerful monologue as the Aston Martin in Racing Green appears on the horizon and ‘roars into its commanding role’.
The campaign is said to be the most significant product marketing campaign of the year for Aston Martin and will launch on social media channels and targeted media placements. The Power.Driven. creative is the first initiative that has been unveiled since the reveal of the car brand’s new creative identity Intensity.Driven.
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“This captivating short film is an example of Aston Martin’s drive to inject emotion and intensity to our product marketing, challenging the creative conventions that customers have become accustomed to from the automotive sector,” Aston Martin global head of marketing and communications, Renato Bisignani, said.
“Eight months on from its breath-taking reveal, DBX707 continues to impress drivers with its thrilling performance, supercar driving dynamics and unmistakable style. Through this content, we have sought to bring those attributes to life in a creative way, pairing a powerful script with an elegant performer who delivers a strong, intense performance.
“Filmed and produced in the UK, the campaign reflects our passion for partnering with leading British talent to bring Aston Martin’s brand and our unique combination of ultra-luxury and high-performance to life.”
