Digital department store Freemans has announced a new campaign for AW22 featuring two tv ads on rotation.
The business is inviting customers to ‘Find Their Style’ with exclusive ranges from STAR by Julien Macdonald and ‘#Bemorefree’ by Mark Heyes.
The two ads, will rotate throughout September and early October focussing on STAR by Julien Macdonald and Love Mark Heyes exclusives.
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The campaign will launch on the 30 August with an initial exclusively digital outing with onsite, email, paid social, organic and a series of digital ads.
“As we enter AW22 we wanted to celebrate the breadth of our offer, showcasing our exclusive collections and brands and exciting customers with ranges that you can’t find on the high street – there’s also a big focus on value with some amazing prices points in the new collections,” Freemans chief customer officer Richard Cristofoli said.
“We feel that there is something for everyone, whatever your style, whatever your budget and whatever the occasion.”
