Rockstar Energy Drink has launched a new brand platform across Europe, ‘Fuel Every You’, with the aim of empowering the ‘do-it-all’ generation.
Appearing across Europe, the cross-channel marketing platform will include a variety of targeted out-of-home advertising, digital marketing, and in-store activations. The campaign intends to highlight the wide range of passions and hobbies that require a ‘day-to-day energy hit’.
“People’s lives are busier than ever – you’ve already run for a train, jumped into a Zoom meeting, posted a viral social media post, and planned your night out with friends and it’s only 11am. Passion for life is not the issue, the energy to live it, is,” Rockstar Energy said.
“From left-swiping and ball-passing, to double-tapping and hill-sprinting, Rockstar Energy Drink helps you to get every last drop out of each day, and be there to celebrate the moments that count.”
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The beverage company’s energy drink contains caffeine and Vitamin C, as well as B vitamins, ginseng, taurine and guarana, with the brand also expanding its ‘no-sugar’ portfolio with Rockstar Refresh. Rockstar’s commitment to developing its no-sugar range aligns with PepsiCo’s aim to provide ‘Positive Choices’ for customers including low and no-sugar alternatives of their favourite brands.
“At Rockstar Energy Drink we recognise that our multidimensional consumers have a wide variety of goals to smash,” Rockstar Energy Drink senior marketing director, Rubén Navarro Sánchez, said.
“With ‘Fuel Every You’ we want to show our consumers that our drinks are designed to keep every version of them thriving. Each vibrant can is packed full of an energising blend of caffeine, Vitamin B and Vitamin C to help them at every stage of the day.”
“With the new campaign, we’re cementing our dedication to fuelling our consumers’ everyday moments, whether catching up with friends, dancing to their favourite tunes or ramping up for a gaming session with friends.”
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