Pret a Manger releases a range of salad-inspired scarves

Pret A Manger scarf collection
BrandsCreative and CampaignsNews

Pret A Manger has released a range of salad-inspired scarves, collaborating with fashion designers Ashish, Daniel W. Fletcher and Richard Quinn.

The coffee chain unveiled the scarves on Instagram yesterday, revealing three scarf designs including Miso Chicken & Greens Salad Bowl, Pesto Pasta Salad Box and Tamari & Ginger Aubergine Salad Bowl.

The launch comes alongside the release of the company’s new Spring menu with all the proceeds of the sales being donated to The Pret Foundation, a charity set up to support the homeless.

READ MORE: Arctic Coffee unveils landmark marketing push targeting nationwide audience

The scarves will set consumers back £30, reduced from £100 by the high-end designers that designed them.

Lunch supplier rivals Greggs have also recently released a clothing collection in partnership with Primark, selling out its 11 items on offer in stores across the country. Pret A Manger’s scarves, however, will only be available online to purchase.

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Pret a Manger releases a range of salad-inspired scarves

Pret A Manger scarf collection

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Pret A Manger has released a range of salad-inspired scarves, collaborating with fashion designers Ashish, Daniel W. Fletcher and Richard Quinn.

The coffee chain unveiled the scarves on Instagram yesterday, revealing three scarf designs including Miso Chicken & Greens Salad Bowl, Pesto Pasta Salad Box and Tamari & Ginger Aubergine Salad Bowl.

The launch comes alongside the release of the company’s new Spring menu with all the proceeds of the sales being donated to The Pret Foundation, a charity set up to support the homeless.

READ MORE: Arctic Coffee unveils landmark marketing push targeting nationwide audience

The scarves will set consumers back £30, reduced from £100 by the high-end designers that designed them.

Lunch supplier rivals Greggs have also recently released a clothing collection in partnership with Primark, selling out its 11 items on offer in stores across the country. Pret A Manger’s scarves, however, will only be available online to purchase.

Click here to sign up to Marketing Beat’s free daily email newsletter

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