The government is ploughing £2 million into a nationwide advertising campaign asking social housing tenants to ‘Make Things Right’ as it puts pressure on unscrupulous landlords.

Spearheaded by the Department for Levelling Up, Housing and Communities, the campaign is designed to empower residents to report issues and make complaints where housing is insufficient, unsafe or dangerous.

Adverts will run across social media, radio and online, building on the success of previous campaigns as it informs social housing tenants of their legal rights and empowers them to improve their living conditions.

The campaign will run across England until 31 March on social media, targeting social housing residents on Facebook, Reddit, Instagram and NextDoor.

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There will also be two phases of “more intense advertising”, with adverts on commercial radio (including Capital, Gold, Heart, Hits Radio, Kiss, Magic, Smooth and more), digital audio and community radio in non-English languages.

The first of these will run until November 2023, with a second phase throughout February and March 2024.

Housing secretary Michael Gove said social landlords who fail their residents “must be held to account”.

“The continued success of our Make Things Right campaign gives residents a greater voice to bring about real change – making sure they know their rights to stand up to bad landlords and go to the Ombudsman when issues remain unresolved,” he added.