Global coffee chain juggernaut Starbucks has dumped British firm WPP from its flagship US creative account, in favour of New York-based outfit Anomaly.
Owned by US group Stagwell, Anomaly has secured the business after having participated in the original pitch, being selected by new chief marketing officer, Tressie Lieberman.
Taking up her new role only days after the results of the original review were announced, Lieberman has now abruptly changed the firm’s creative direction after WPP had appeared to consolidate all of Starbucks’ agency business.
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On the decision, a Starbucks spokesperson said: “At Starbucks, we believe it’s time for us to tell our story again. In doing so, we will maintain relationships with many talented agencies to help communicate our commitment to the craft of coffee and create an environment that connects us.
“We are grateful to our agency partners who join our incredible Starbucks teams on this journey of getting back to Starbucks.”
Renowned as a Super Bowl specialist ahead of the flagship event next month, Stagwell also operates the 72andSunny group and has produced numerous big-name campaigns for the likes of AB InBev.
3 Comments. Leave new
Aren’t we tired of Starbucks’ over-roasted beans used in their coffee milkshakes? They cost over $6.00 and are high in calories. Instead, try a straightforward black cup of coffee from them and let us know what you think.
Honestly, who cares about this place? I don’t.
Local coffee shops are making a comeback here.
The coffee, the basics, are really poor
McDonald’s coffee tastes consistently better for much less.
Starbucks is a disgrace from A to Z.
Never again for me.