Filipino beer brand San Miguel is bringing a taste of Spanish sunshine to London’s drizzly streets by taking over Europe’s largest mural for a new out-of-home activation.

Devised by Spanish artist Asis Percales, the Shoreditch mural will light up East London through to 3 November, evoking some much-needed Mediterranean pep as Britain’s clocks turn back.

The brand’s work is inspired by the insight that three in five Britons (57%) would prefer to stay on British Summer Time (BST) all year round, rather than switching to Greenwich Mean Time (GMT) in the winter.

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“We know the weather in the UK this year has been tough, with little opportunity for Brits to enjoy the sunshine. With Summer Saving Time, we’re offering an antidote to our British customers by giving the UK an extra hour and a half of Spanish sunshine each day,” Mahou San Miguel international marketing director, Rosa Zaplana said.

“This mural and the Summer Saving Time activation is the latest iteration of our multimedia strategy Here’s to the Seekers, which has discovery, seeking, and a thirst for new experiences at its heart. These principles are deeply embedded in San Miguel’s identify and we’re delighted to bringing the seeker spirit to the UK this autumn.”

The study also found that found that the change in time causes significant disruption to people’s daily lives with over half of Brits admitting they adjust their routines to counteract the negative effects of the time change.