Lobbying and support group Fighting Knife Crime London is spotlighting the devastating impact of knife crime on the capital’s young people in a hard-hitting new campaign.

Developed in partnership with creative agency TBWA\MCR, the out-of-home led work will visually illustrate how knife crime can ruin lives and how cuts to youth services have exacerbated the issue.

Centred around three key variations, each poster will feature an extreme close-up of the face of a young person depicted as a victim of knife crime, accompanied by a strapline that highlights an area of youth services funding that has been cut.

“It has never been more important for communities to come together, to cut knife crime from our streets, and return hope through the power of genuine collaboration,” Fighting Knife Crime London founder and retired judge, Bruce Houlder said.

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“This powerful poster campaign is the brainchild of TBWA\MCR. Fighting Knife Crime London is honoured to join with them to bring the widest range of information resources and guidance to all who want or may need help.”

Running across 48 sites in and around London, the group’s campaign will aim to help raise donations so that it can continue its fight against knife crime and support youth services.

TBWA\MCR ECD, Lisa Nichols added: “A shocking decline in government spending on local policing, youth services, youth clubs, after school activities, and reduced mental health support, has all impacted the rise in knife crime numbers.

“Our aim with this campaign is to show that this decline has a very real human cost. We wanted to put a face to the statistics. We are proud to have produced this work for an organisation like Fighting Knife Crime, who work hard to reduce knife crime in the UK to stop young people becoming a fatal statistic.”