Schoolground snacking favourite Pom Bear is celebrating cherished family moments in a new omnichannel campaign breaking during the heart of the summer holidays.

Devised by creative agency Iris, the campaign centres around a 20-second clip showcasing how healthy snacks like Pom Bear can bring young families together during the long summer break.

Coinciding with the launch of the brand’s new cheese and BBQ flavours, the clip will run across TV, video-on-demand, radio and social media, squarely aimed at busy parents.

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“We are excited to launch ‘Put a Little Pom in Your Day’ with Iris. This initiative beautifully captures the essence of our brand and the spontaneous joy our snacks bring to families,” KP Snack marketing controller, Philip Jackson said.

With media planning and buying overseen by Starcom, the film itself was produced by Another Film Company and will be supported by a dedicated influencer and creator strategy to drive greater engagement.

Iris business director, Isabelle Taylor added: “Our goal was to create a sweet, memorable and playful campaign that emphasises the small, joyous moments between parents and children. ‘Put a Little Pom in Your Day’ perfectly encapsulates this, and we are thrilled to see it come to life.”