French car brand Renault has reimagined British petrol station classics with a larger-than-life CGI campaign by Publicis Poke.
‘The Massive Range’ features a supersized range of petrol station essentials, aimed to highlight the long life span of the French vehicle manufacturer’s latest car – the new Austral E-Tech full hybrid.
The reimagined products featured in the campaign have not only been increased in size but also have been altered to reflect Renault’s distinctive branding and aesthetic.
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Rolled out across social media, each static execution breaks out of the social post’s frame, intending to spotlight their large size.
The assets were created in partnership with CGI house Future Deluxe and will be supported by an influencer marketing campaign.
Four films created by influencers – stop-motion star Dominique Davis, parenting influencers Kate Murnane and Katie Ellison and interior designer Dan Lovatt, will be shared on across their individual channels and official Renault social pages.
The films will show them set off on a 683-mile trip, bringing Renault audiences along for the ride.
