Comparethemarket has introduced a wombat to its cast of meerkats in its latest marketing campaign.
Produced by creative agency VCCP Blue, the new ad sees Aleksandr and Sergei pick Carl the wombat up from the airport – Aleksandr’s Australian nephew.
When Carl hands Sergei an ‘awesome gift’ – a poisonous frog – the meerkat is soon captured and detained by border control.
The price comparison website’s spot ends with the tagline: ‘Don’t wombat it, meerkat it’.
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“We all have those relatable wombat moments where we don’t get it right, despite our best intentions,” Comparethemarket marketing director Kristin Sonfield told Campaign Live.
“So we wanted to create ‘Don’t wombat it, meerkat it’ to show that’s OK, and that it’s what we do next that’s the main thing.The best way to make up for a bad decision, is to make a good one – to flip the switch and be more meerkat.
“Carl is a very welcome addition to the fold, and we can’t wait to see how his story develops and how long Sergei can put up with him.”
21 Comments. Leave new
A wombat is not related to a Meerkat
Am I the only one who cant stand the Wombat get rid soon or lose the viewers good will.
Has anyone looked up wombatting?
Well well well people moaning again
I will have a wombat anytime. Sense of humour lost, bit of fun he was just visiting. Can anyone else do better??? Move on please so the rest of us can enjoy a giggle while it’s still allowed.
Seriously: Please STOP !
The Meerkats have had their day. The Wombat is painfully unfunny – the radio advert is brain-meltingly poor !
Can’t stand the accent either dreadful, same guy too ughh!
Cannot stand that stupid wombat. Reminds me of current government. Please, just get rid.
I think this advert is insensitive and mis leading.
My husband fell down a moving escalator in December and his injurys
Were life changing the main one been
His head which now has a skin graft because part of his scalp was took off because the escalalator kept going till someone pressed emergency stop.
This advert is not only making people think it is safe to do things like going the wrong way but children need to be taught how to use them correctly as they are dangerous.
Very unfunny. It puts me off using Compare the market.
Get a life people it’s a f advert for f sake and it’s funny…
To right it’s so funny and makes me giggle . Nice to see that . Enough misery and crap in the world .its a light hearted advert people need to GET A LIFE FFS ….
SERG FOREVER
Whose is the voice of Wombat? Sings beautifully and sound like Milton Jones when he speaks.
Who is the female police gun officer I have seen her in something before I’m sure
The wombat has been the only irritating character since the ad’s started. The meerkat adverts have always been well written & voiced, but Carl is as irritating as having someone slurping, whistling, or speaking in a lazy way, not pronouncing words properly.
Relatable wombat moments?
What? Most Brits wouldnt know what a wombat was if they tripped over it. The campaign might work in Australia but in Britain it seems obtuse to me.
Is the wombat for sale yet?
Completely lost the plot with the Wombat.
Unfunny and totally misses the original charm of the Russian immigrants
Can you purchase the wombat
Please please please get rid of the wombat it’s embarrassing the whole advert is old hat and is overdue for a revamp without the meerkat and wombat
I LOVE WOMBATS!!
GREAT ADDITION TO THE CAST!!
POOR SERGEI!!
I’d assumed they were phasing out the meerkats due to sanctions on their Russian ancestry