Coca-Cola last night lit up Piccadilly Circus for a festive karaoke activation attended by thousands to celebrate the return of the brand’s iconic ‘Holidays Are Coming’ advert.

Developed in collaboration with Coca-Cola’s global media agency Mediacom, the event follows a similar activation launched in 2019 and looked to build on its success.

The event marked the start of Coca-Cola’s festive marketing season, with a series of activations lined up – including the famous ‘Truck Tour’ which will travel the length and breadth of Britain – offering visitors fun activities for their communities.

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“This year, we want to share the magic of Christmas with more people than ever before and we were delighted that so many came together for our Christmas karaoke sing-along, creating a very special and festive moment,” Coca-Cola Great Britain senior brand manager, Laura Moon said.

“This evening marked the start of our Christmas activities and we’re now looking forward to celebrating with fans nationwide as the iconic Coca-Cola Christmas Truck Tour spreads the spirit of the season.”