Petrol station brand Jet has released a new, tongue-in-cheek ad created by London agency Isobel poking fun at so-called ‘forecourt dramas’.
This latest campaign aims to showcase how Jet ‘takes the drama out of driving’ by offering its customers safe, reliable service, and is set to feature a series of ‘knowingly OTT films’ alongside digital executions.
Spearheaded by a 30-second clip featuring a distressed bridesmaid worried about missing a wedding, only for her friend to fill up in no time at all, with any fuss averted – the clip ends with the tagline: “here for drivers not dramas”.
Led by TV assets, the campaign is also set to be rolled out across video-on-demand and social media.
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“As well as showing how Jet do all they can to help drivers ‘Keep on Moving’, these wonderfully fun, silly and ridiculously dramatic films show Jet’s human side and character, highlighting that at JET – there are no dramas,” Isobel creative director, Ben Stump said.
Jet brand manager, Rob Runnels added: “This campaign by Isobel is full of humanity and humour – and truly captures the unique spirit and personality of the Jet brand.
“Deliberately over the top and ‘dramatic’ the scenarios are nonetheless relatable and will resonate with our customers. This is a campaign to be proud of – one that puts a smile on your face and stands out for all the right reasons.”
16 Comments. Leave new
Why would anybody in their right mind think that this advert will sell petrol. It’s not funny It’s depressing .
Awful advert with the screaming woman; I deliberately avoided going to the local jet garage today and went to tesco express instead to fill up – I’m not using Jet again!
This is the most disgusting advert I have ever seen. I have to mute immediately. It would encourage me to avoid those stations rather than use them.
Brilliantly funny
Rubbish advert. Immediately the curtains go back on that screaming crying face I switch channel or mute. Does not encourage you to use Jet stations
Absolutely. Whoever thought this was either funny or would encourage anybody to use Stations should seriously change jobs.
What a load of rubbish turn tele over every time it comes on
The mist irritating, stupid ad I’ve ever seen, Will NEVER used Jet petrol.
Brilliant. Makes me smile every time it’s on.
This is IMHO a terrible advert.
That screaming woman frightens youngsters who are in the room when TV is on.
Have to mute TV when this advert is on, horrible
Worst advert ever unless you look at the jet logo you wouldn’t know it was advertising fuel not only that why would anyone want to listen to a crying over dramatic woman in the middle of a forecourt ????♀️
It’s only after reading this article that I’ve realised what this appalling advert is supposed to be promoting. It’s got to be one of the most dreadful adverts ever made. It certainly didn’t work for me.
Dreadful advert
Think they should ask the advertising agency for their money back, they was robbed! More irritating than fingernails on a blackboard.
Terrible advert please stop using it